Graduated from the Computer Game Design Programme at CUSCS.
2019
Joined Global Game Jam as a Game Developer – Team project 'Nest protector'.
Completed professional project: Japanese Learning Web Game.
Joined Dragon Creative Media Limited as a Game Developer.
2021
Completed professional project: 'Harry Potter Kinect' Game'.
Completed professional project: Candy Catcher mobile web game.
Moved to London.
2022
Joined a Japanese restaurant as kitchen staff.
2023
Completed personal project: Personal Portfolio Website.
2024
Completed personal project: Personal Blog.
Present Unity Game Developer & Acting Technical Lead for Gamecrafters' Collective.
2025
Completed personal project: AR Learning Mobile Game Prototype.
Started personal project: 3D ARPG Game "Name TBD".
Joined GMTK Game Jam as a Game Developer – Personal project 'Memories of the Loop'.
Joined Japan Unity1week Game Jam as a Game Developer – Personal project 'Pullback Circuit'.
Kenji Ma
Unity Game Developer | Technical Designer
I bridge the gap between robust logic and arcade game feel.
I am a London-based Unity Game Developer & Technical Designer focused on Visual Verification — the belief that game logic must be felt, not just calculated.
With a background in commercial interactive systems, I bring a delivery-focused mindset to game development. I specialize in crafting stylized visuals, punchy feedback loops, and intuitive UI, ensuring every interaction respects the player's rhythm.
I am a London-based Unity Game Developer & Technical Designer focused on Visual Verification — the belief that game logic must be felt, not just calculated.
With a background in commercial interactive systems, I bring a delivery-focused mindset to game development. I specialize in crafting stylized visuals, punchy feedback loops, and intuitive UI, ensuring every interaction respects the player's rhythm.
Technical skills
Unity Development
- System Architecture : Architected robust gameplay loops using Finite State Machines (FSM) and ScriptableObjects for modular, data-driven design.
- Visual Feedback Implementation : Specialized in 'Visual Verification'—implementing punchy feedback, screen shake, and tweening logic to bridge code and player sensation.
- Technical UI/UX : Engineered responsive, diegetic UI systems that guide player rhythm without heavy tutorials.
- VFX & Animations : Integrated Animations and Particle Systems directly into gameplay logic for real-time visual feedback.
- Optimization & Profiling : Experienced in optimizing draw calls and memory usage for constrained platforms (WebGL/Mobile).
Interactive Systems & Commercial UX
- XR & Spatial Computing : Developed instruction-less AR experiences using AR Foundation and Niantic ARDK, focusing on instant user comprehension.
- Kinect v2 Motion Sensing : Implemented full-body gesture recognition, spellcasting, and event game logic for public installations.
- Cross-Platform Deployment : Proven track record of shipping stable builds across WebGL, Mobile, and Desktop environments.
- Rapid Prototyping : Ability to translate abstract client concepts into playable, functional prototypes under tight commercial deadlines.
Production Pipeline
- Project Management : Utilized Miro and ClickUp to visualize roadmaps, manage scope creep, and coordinate asynchronous teams.
- Version Control : Proficient in Git/GitHub workflows, handling merge conflicts and branch management for team-based development.
- Data Integration : Implemented PHP/MySQL APIs and leaderboards to support live-ops and data logging features.
- Scope Management : Expertise in defining MVPs and Vertical Slices to ensure project delivery amidst resource constraints.
Work Experience
Unity Game Developer (Technical Design) | Acting Technical Lead
2025 - PresentGamecrafters' Collective
- Core Contributor for a game development mentorship program. Originally joined as a Gameplay Programmer, but stepped up to Acting Technical Lead to align the team's vision and ensure a viable prototype delivery.
- Technical Design & Architecture:
Architected Core Gameplay Systems: Designed a modular, data-driven architecture using ScriptableObjects and Finite State Machines (FSM), separating logic from visuals to allow rapid iteration.
Visual Feedback Implementation: Bridged the gap between backend logic and player perception. Implemented custom URP, particle systems, and Unity Animations to compensate for asset limitations and establish a polished "Game Feel."
Rapid Prototyping Pipeline: Built the complete Vertical Slice from scratch using placeholder assets (Greyboxing), proving that the Core Loop was fun and functional before final art was available. - Production & Scope Management:
Strategic Scope & Risk Management: Conducted feasibility analysis to identify high-risk features. Realigned the project scope towards a stable experience to ensure strict deadlines are met.
Pipeline Optimization: Created visual documentation including Dependency Node Graphs, Phased Timelines, and Todo Lists to clarify blockers and streamline cross-discipline collaboration.
Feature Triage: Evaluated and filtered feature requests based on development cost vs. impact, ensuring the team focused on "Shippable" mechanics.
Unity Game Developer
2021 - 2022Dragon Creative Media Limited
- Responsible for full-stack Unity development in various interactive and client-facing projects, including AR , WebGL , and motion-sensing games .
- Built gameplay logic, feedback timing, and UI flow across platforms; proactively proposed and implemented interaction improvements where visual design or user experience was undefined or incomplete.
- Worked closely with designers to translate intuitive interaction needs into functional systems—negotiated visual priorities, then independently implemented or simulated effects to ensure consistency and delivery.
- Debugged scene progression, UI timing, and gesture-event conflicts across projects, maintaining delivery quality within tight production cycles.
Studies
The Chinese University of Hong Kong, School of Continuing and Professional Studies
2017 - 2019Higher Diploma Computer Game Design